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Pictured L to R: Ottis Gibson (YCCC Head Coach), Rob Powell (Director & Co-Owner, Spike), Duncan Colman (Director & Co-Owner, Spike), Matthew Fisher (YCCC & England Player).
— 7 October 2022

Leeds-based digital marketing agency, Spike, has today announced its sponsorship deal with Yorkshire County Cricket Club.

The new 12-month sponsorship deal will see Spike supporting the club’s 2023 season at Headingley Cricket Ground. As part of the deal, the agency will receive pitch branding around the Headingley grounds, tickets to matches held at the cricket grounds. Spike will also provide SEO and PR support for the Club commercial offerings to elevate its online B2B presence during its Club sponsorship.’

Founded in 2010, Spike opened up its first office in Headingley, creating a home for its team of SEO, Paid Media and PR specialists. Due to its continued growth, Spike has signed its first ever sponsorship deal with the club, an opportunity to further raise brand awareness of the good work the digital marketing agency does. For the Spike team, this sponsorship brings more team building and client networking opportunities to reward employees for their hard work and determination to do good things during the agency’s period of growth.

Duncan Colman, Director and Co-owner of Spike comments: “As an avid fan of Yorkshire cricket and an owner of a Leeds-based business, I am thrilled to be able to support the Club in its ambition to become the best in the UK. Spike provides a wide range of digital marketing services to a number of reputable brands, we are delighted to be able to support such a prestigious cricket club through this sponsorship and to further help them drive their digital marketing efforts to a commercial audience.”

Tom Webster, The Yorkshire County Cricket Club’s Business Development Manager adds: “We are thrilled to welcome Spike to the Yorkshire Cricket family. Our partnership will not only see the Club associated with an exciting Leeds-based business, but also support our commercial growth strategy and help us to reach a wider corporate audience.”


Established in 2010, Spike is a strategic digital marketing agency based in Leeds. With a team of over 20 digital specialists, the agency offers SEO, paid search and paid social strategies alongside PR, Outreach and CRO. Spike works with a range of national and multi-national clients including Travelodge, Maximuscle, Rohan, STEM Women, Planet Sport and JLA.